Public Relations Specialists
Did You Know:
- Although employment is projected to grow much faster than average, keen competition is expected for entry-level jobs.
- Opportunities should be best for college graduates who combine a degree in public relations, journalism or another communications-related field with a public relations internship or other related work experience.
- Strong communication skills are essential.
Industry Areas
- Advertising, Public Relations, and Related Services
- Business, Professional, Labor, Political, and Similar Organizations
- Colleges, Universities, and Professional Schools
Day-to-Day Tasks
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.
Overall Kind of Work
An organization's reputation, profitability and its continued existence can depend on the degree to which its targeted public supports its goals and policies. Public relations specialists – also r...
Work Environment
Military
Public information officers usually work in offices.
Status
What is the difference between enlisted and officer?
Enlisted:Enlisted members enter the Military with a high school diploma (in some cases a GED), at a minimum. They are employed in almost every type of military career, often in hands-on roles.
Officers: Officers either enter the Military with a four-year college degree or greater or served previously as enlisted members, and are generally employed in management roles or highly specialized fields that require intensive training.
Officer
Enlisted
Military Breakdown
The number of people who currently hold this career in the Military.
2,177 Public Relations Specialists in the military
Service Branches
Public Information Officers work in the following services:
Type of Work
The level of day-to-day involvement with data, people or things.
Data: 
People:
Things: 
Skills at a Glance
The levels of different skills helpful in this career.
Verbal skills: 
Critical Thinking & Problem Solving:
Equipment Operation & Maintenance:
Math & Science Skills:
Technology Design & Control:
Leadership:
Workplace at a Glance
The level of different environmental factors you would experience on the job.
Responsibility:
Exposure to Job Hazards:
Physical Activity:
Decision Making:
Repetitiveness:
Level of Competition:
Time Pressure: