Advertising and Promotions Managers

General Information

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Industry areas

  • Advertising, Public Relations, and Related Services
  • Management of Companies and Enterprises
  • Newspaper, Periodical, Book, and Directory Publishers

Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations. Employment growth will vary by occupation. Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace. However, the newspaper publishing industry, which employs many of these workers, is projected to decline over the next 10 years. The continued rise of electronic media will result in decreasing demand for print newspapers. Despite this decline, advertising and promotions managers are expected to see employment growth in other industries in which they will be needed to manage digital media campaigns that often target customers through the use of websites, social media, or live chats. Through the Internet, advertising campaigns can reach a target audience across many platforms. This greater reach can increase the scale of the campaigns that advertising and promotions managers oversee. With better advertising management software, advertising and promotions managers can control these campaigns more easily.

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Salary

State-by-state Salary

Gray states indicate no data available

$156,240
$43,220
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Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 60%
  • High school 9%
  • Associate's degree 8%
  • Some college 7%
  • Less than high school 6%
  • Master's degree 5%
  • Post baccalaureate 2%
  • Doctoral degree 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • First professional degree 0%
  • Post-secondary certificate 0%

Related College Majors

Select major to see colleges that offer it

Knowledge

  • Communications and Media
  • English Language
  • Sales and Marketing
  • Customer and Personal Service
  • Administration and Management

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
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