Marketing Managers

General Information

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Business Breakdown

People in this career work in these sectors.

  1. Private, for profit87.18%
  2. Self-employed5.64%
  3. Private, not for profit5.30%
  4. State and local government1.42%
  5. Federal government0.33%

Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Industry areas

  • Management of Companies and Enterprises
  • Computer Systems Design and Related Services
  • Management, Scientific, and Technical Consulting Services

Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 9 percent from 2016 to 2026, about as fast as the average for all occupations. Employment growth will vary by occupation. Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace. However, the newspaper publishing industry, which employs many of these workers, is projected to decline over the next 10 years. The continued rise of electronic media will result in decreasing demand for print newspapers. Despite this decline, advertising and promotions managers are expected to see employment growth in other industries in which they will be needed to manage digital media campaigns that often target customers through the use of websites, social media, or live chats. Through the Internet, advertising campaigns can reach a target audience across many platforms. This greater reach can increase the scale of the campaigns that advertising and promotions managers oversee. With better advertising management software, advertising and promotions managers can control these campaigns more easily.

Read More
No Information for this section

Salary

State-by-state Salary

Gray states indicate no data available

$177,950
$56,190
No Information for this section

Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 55%
  • Master's degree 24%
  • First professional degree 10%
  • High school 3%
  • Associate's degree 3%
  • Some college 2%
  • Doctoral degree 0%
  • Post baccalaureate 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • Post-secondary certificate 0%

Knowledge

  • Sales and Marketing
  • English Language
  • Customer and Personal Service
  • Administration and Management
  • Mathematics

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
No Information for this section