Public Relations Specialists

General Information

Description

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

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Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Industry areas

  • Advertising, Public Relations, and Related Services
  • Business, Professional, Labor, Political, and Similar Organizations
  • Colleges, Universities, and Professional Schools

Job Outlook

Employment of public relations specialists is projected to grow 9 percent from 2016 to 2026, about as fast as the average for all occupations. Organizations will continue to emphasize community outreach and customer relations as a way to maintain and enhance their reputation and visibility. Public opinion can change quickly, particularly because both good and bad news spread rapidly through the Internet. Consequently, public relations specialists will be needed to respond to news developments and maintain their organization’s reputation. The growing use of social media also is expected to increase employment for public relations specialists. This will create more work for public relations specialists as they try to appeal to consumers and the general public in new ways. Public relations specialists will be needed to help their clients use these new types of social media effectively.

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Salary

Average Salary

Salary

$57,930

Military salary*

$61,924

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State-by-state Salary

Gray states indicate no data available

$83,810
$29,370
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Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 91%
  • Master's degree 8%
  • High school 0%
  • Some college 0%
  • Doctoral degree 0%
  • Associate's degree 0%
  • Post baccalaureate 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • First professional degree 0%
  • Post-secondary certificate 0%

Related College Majors

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Knowledge

  • Communications and Media
  • English Language
  • Sales and Marketing
  • Customer and Personal Service
  • Clerical

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
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