Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
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Employment of sales managers is projected to grow 7 percent from 2016 to 2026, about as fast as the average for all occupations. Employment growth of these managers will depend primarily on growth or contraction in the industries that employ them. An effective sales team remains crucial for profitability. As the economy grows, organizations will focus on generating new sales and will look to their sales strategy as a way to increase competitiveness. Online shopping is expected to continue to increase, meaning more sales will be completed without a sales worker involved in the transaction. However, “brick and mortar” retail stores also are expected to increase their emphasis on customer service as a way to compete with online sellers. Because sales managers will be needed to direct and navigate this mix between online and brick-and-mortar sales, sustained demand is expected for these workers.Read More
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